Jiang Xipei Named Brand Power Person of the Year 2022

　　Recently, the 2022 China Brand Development Summit Forum and China Brand Figures Summit was held in Hangzhou. This forum is co-sponsored by China Business Daily, China Business Magazine, Brand Characters column, China Brand Research Center of Capital University of Economics and Business, and co-sponsored by Huaxia Shangbang Club, Private Economy Branch of China Private Science and Technology Industrialists Association, Time-honored Professional Committee of China Business History Society, and China Brand Development Network. More than 800 people from politics, business, academia and research circles from all over the country gathered together to discuss the new trend of brand development around the theme of "brand leads the dream of strong enterprises and high-quality development". We try to find the development direction of Chinese brands and contribute to brand creation. At the event, Jiang Xipei, founder and chairman of the board of directors of Far East Holding Group, was awarded the 2022 Brand Power Person of the Year.

　　2022 China Brand Development Summit Forum & China Brand Figures Summit

　　Gao Qiang, Director of the Budget Work Committee of the Standing Committee of the Eleventh National People's Congress and former Minister of Health, He Keng, Vice Chairman of the Financial and Economic Committee of the 11th National People's Congress and Vice Chairman of the 12th Central Committee of the Jiusan Society, Ma Wenpu, Vice Chairman of the Foreign Affairs Committee of the 11th National People's Congress and former Deputy Minister of the International Liaison Department of the Central Committee, Zhou Heping, former Vice Minister of Culture, Wu Yingping, President of the China Ethnic Health Association, Secretary-General of the China Brand Development Summit Forum, Zeng Yue, Secretary-General of Huaxia Shangbang Club, Zhu Heliang, Professor, PhD Supervisor and Director of China Brand Research Center of Beijing University of Technology, Hu Bin, Vice President of China Business Daily, President and Editor-in-Chief of China Business Magazine, Liu Peng, Executive Secretary-General of China Brand Development Summit Forum, and entrepreneurs attended the event.

　　Brand is the common pursuit of producers and consumers, and is an important embodiment of the comprehensive competitiveness of enterprises and even countries. Under the requirements of the times of "deeply implementing the decision-making and deployment of the Party Central Committee and the State Council on brand development, accelerating the construction of a brand power, helping to build a new development pattern, and promoting high-quality development", the China Brand Development Summit Forum and China Brand Figures Summit were grandly held, which guided the direction of Chinese brand development and effectively improved the influence and recognition of China's independent brands through full discussions.

　　Long Yun (second from right) Took the Stage to Receive the Award on Behalf of Jiang Xipei

　　The forum showed the whole society the new achievements and appearance of Chinese brand building in the new era, guided enterprises to adhere to professionalism and craftsmanship, enhanced the courage and ability to dare to compete in the open market, and raised the public's awareness and cultural confidence in our own brands. The award ceremony of the 2022 brand power figures was held at the forum, and Long Yun, director of the brand culture department of Far East Holdings, took the stage to receive the award on behalf of Jiang Xipei.

　　"Quality, Innovation and reputation help  an enterprise go further.” From the beginning of the Far East was established, Jiang Xipei focused on construction of independent brands, led the team to constantly upgrade on innovation and brand management to promote the company's products.

　　 We unswervingly take the road of independent brand building and development, so that the brand becomes the engine to promote high-quality development. In the 37 years of development, Far East has always polished its brand with ingenuity, won development with integrity, created timely and ultimate products and services, provided core support for national key projects, contributed to large infrastructure projects closely related to people's livelihood, and worked with strategic customers to create a better future.

　　In recent years, the brand value of Far East Holdings has risen, reaching 89,898.9 million yuan in 2021, becoming one of the top 500 Asian brands, one of the top ten influential brands in Asia, and a leading brand in the domestic cable industry. We have also won many professional honors such as the Golden Flag Award, Top Ten Innovative Brands, Golden Bull Award, and Energy Innovation Pioneer Enterprise, effectively empowering enterprise operations and strengthening industry leading advantages. In the future, Far East will not forget its original intention, continue to innovate and break through, and promote the influence of national brands to a new level.