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Far East Holding Group Strongly Break Out of an Encirclement, Brand Value 28.15 Billion Yuan

Release time:2015-09-19Click:916作者:

      Recently, the 10th Asia Brand Ceremony unveiled the list of ‘2015 top 500 Asia Brand’. Far East Holding Group Co., Ltd fended off other rivals, won the title of ‘2015 top 500 Asia Brand’, the brand value is 28.15 billion Yuan, compared with the last year, growing rate is 41.6%, and the charm and style of the first-tier brand of Far East Holding Group Co., Ltd are shown to the world.

     From 2008 to 2015, the brand value of Far East Holding Group Co., Ltd was rapidly increased to 28.15 billion Yuan from 5.6 billion Yuan, and sustainable development was realized. Throughout t he brand development history of Far East Holding Group Co., each key development was closely associated with the important events and strategic decision during national development, and just the sense of responsibility going deep into enterprise gene enabled the sediment of brand of Far East Holding Group Co., Ltd to be heavier. It was known that ABAS performed comprehensive evaluation on Asia dominant enterprises from four major dimensions--market performance, development potential, quality level and management efficiency. Through layer-by-layer evaluation, Far East gained acceptance of ABAS on the aspects of brand age, degree of internationalization, marketing mix, brand awareness, total asset growth rate, innovation ability, after-sales service, quality, operating income and net profit, and finally 28.15 billion Yuan brand value of Far East Holding Group Co., Ltd was calculated according to evaluation indicators and various data of the enterprise.


      With the development of Asia economy and the impact of market globalization wave, the advanced brand awareness and strategy of Far East Holding Group Co., Ltd expanded new thoughts and new approaches for the development of Far East. In the brand ceremony, Far East won four awards which sufficiently approved and encouraged the brand strategy and the rapid enhancement of developing achievements of Far East.

      In the future, Far East Holding Group Co., Ltd will pay more attention to the brand strategic planning, focus on unique brand gene with high difference, form unique brand culture, further build the core value and advantage of Far East, strive to enable the brand building to win the most significant end of market planning, and rapidly move towards internationalization while enhancing self-owned brand image building and realizing enterprise brand upgrading.